-The work week in two cities of Coahuila was carried out with the support in logistics and support of the wholesaler Check Hotel
Under the message of the new advertising campaign of the destination: “Revive Puerto Vallarta”, the most recent week of work was held in the Northwest of the country, in which the port representatives visited the markets of Saltillo and Torreón, in the state from Coahuila.
This intense period of activities, coordinated by the Puerto Vallarta Tourism Promotion and Advertising Trust, was carried out with the support in logistics and support of the wholesaler Check Hotel, an important commercial ally for this destination in that region of the country.
There was also the valuable participation of the destination’s hotels.
The promotional activation included face-to-face seminars -with strict adherence to healthy distance and current health indications-, during which more than 60 travel advisers were trained; They were informed of the protocols and biosafety and hygiene measures that are followed at the destination; They highlighted the strict actions applied by all the members of the value chain in the city, to provide a safe experience for visitors.
In order to promote the desire to travel and rediscover this beach destination during the winter season, the new promotional campaign “Revive Puerto Vallarta” was presented, highlighting the 3 main pillars of the destination: the hospitality and warmth of its people, the authenticity and essence of a destination that mixes the modern with the traditional, and the natural charm of its sea and mountain environment.
The advisers were convinced that what is offered here is the perfect mix to offer the Coahuila traveler a great variety of outdoor activities and in contact with nature, which are currently the type of experiences most requested by travelers.
The travel consultants were very receptive to the information and updates provided, as well as to the healthy distance and hygiene protocols required in the seminars. They agreed that the common denominator in the behavior of travelers in these markets is the interest in making national trips, placing beach destinations as the most sought after option, highlighting Puerto Vallarta as one of the main destinations in the country, generating confidence and wishes to travel.
Puerto Vallarta is connected to these markets with daily flights, via Mexico City, operated by Aeroméxico, in the case of Torreón.