Puerto Vallarta continues with firm steps in its tourist recovery

-Before the winter season, this beach destination receives more tourists, without exceeding the limit set by state authorities

Prior to the winter season, the solid tourism growth that Puerto Vallarta has had is notable, which according to various studies on tourism trends, leads the recovery at the national level of beach destinations in Mexico, by generating confidence among visitors and expectations of trips that will take place during the next weeks.

Data from Grupo Aeroportuario del Pacífico indicate that Puerto Vallarta has received 289,100 passengers -national and international- by air from June to October, after the reopening in the destination of most of the activities that it offers to its visitors, such as beaches, tours tourist attractions and the renowned mountain and sea natural attractions.

The same source reports that from June to October the number of flights -national and international- has not stopped growing, going from 322 in June to 1,006 in October, and for November it is expected to close with 1,323 frequencies.

Meanwhile, hotel occupancy continues to grow: in September it was 30 percent and in October it was 40 percent; the expectation for November is to reach 45 percent of the monthly closing, given that the weekends of the month are already above 40 percent; particularly, the last bridge of the year, and a great weekend of Thanksgiving (November 26-29) is eaxpected, in which thousands of Americans seek a warm refuge to celebrate.

TEAMWORK
The recovery is undoubtedly the result of teamwork between state authorities and the tourism sector; the state government has implemented a meticulous management of the pandemic, and therefore Jalisco is a leader in the economic reactivation of all sectors, including tourism.

This beach destination continues to take firm steps towards its reactivation, since the vision that has been had is of 360 degrees from the hand of the hotel industry, with constant and punctual actions of promotion, advertising, marketing, public relations and digital strategy, With a clear slogan, promote a responsible recovery, following the guidelines set by the state government, said Luis Villaseñor, interim director of the Puerto Vallarta Tourism Promotion and Advertising Trust.

The manager stressed that the destination is a leader in promotional actions; As an example, specific visits were recently made to potential markets in the Bajío and the Northwest.

Work has been constant in conducting trainings with webinars aimed at travel consultants; public relations actions have been carried out that have generated 1,199 notes for a value of more than $ 128 million pesos; marketing campaigns are maintained with national and international partners; Added to this is the Revive Puerto Vallarta digital campaign that keeps us current on social networks.

SPECIFIC ACTIONS
From April to date, 49 activities have been carried out aimed at the United States market, among which are training (webinars), live events, conferences and virtual tradeshows with important commercial partners such as Apple Leisure Group, Costco Vacations, Expedia, Vax Vacations, Classic Vacations, Pleasant Holidays, American Airlines Vacations, Delta Vacations, RCI, Volaris, Aeromexico, Volaris, ASTA (American Society of Travel Agents) and AFWPI (Association for Wedding Planners International).

The previous activities have been aimed at different segments, in addition to leisure such as romance, golf, MICE, adventure and wellness, which adds up to a total of 4,712 travel consultants trained to date. It is important to mention the recent familiarization trip with ALG (Apple Leisure Group), which received travel agents from different parts of the Midwest and Western United States.

With these actions, the Puerto Vallarta Tourism Promotion and Advertising Trust promotes economic recovery that has the health of the population and visitors as its central axis.

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