Marriott plans 35 new hotels by 2017

The hotel chain JW Marriott will nearly double the number of its hotels in Mexico by 2017 with the opening of 35 new properties. It will bring to 60 the number of hotels it operates here, and represents a 140% increase in the number of rooms.
Marriott’s FibraHotel brand alone will see an additional 20 properties, while other growth will be accomplished through acquisitions of regional chains.
“Mexico is the star for Marriott,” said regional president Craig Smith last week during the World Travel and Tourism Council meeting in Lima, Peru.
“Our hotels in Mexico have increased their sales by an average of 20% in recent years and our margins are better than in the United States.”
Marriott also operates under the Ritz Carlton, Courtyard and Fairfield Inn & Suites brands in Mexico, and will soon bring its AC brand.
Smith says this is a good time for Mexico. “The middle class in this country is growing, and the reforms promoted by the president will attract investment and that’s very important for our plans . . . .”
The chain is building hotels in beach zones such as Puerto Vallarta and Cancún, as well as in cities such as Monterrey, Mexico, Querétaro and León. “We’re positioning ourselves in sun and beach locations, as well as in the business segment . . . .”
Marriott also has plans to enter the all-inclusive trade, in which it currently doesn’t operate in Mexico, to compete with Riu, Iberostar and AmResorts.
Smith said the firm is looking for new partners to develop its new properties.
“We have nine very good Mexican partners, such as the Martínez family, Saba and Grupo Diestra, but we want to find a few more.”

One comment

  1. What Vallarta needs is a major upgrade in infrastructure. Roads, sewage treatment , ecologigical garbage recycling, are just a few of theses needs. There are hotels and high rises that sit empty. Los Muertos does not need another beach club. How about a replacement for Rizo’s? We desperately need a market south of the Cuale

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