Life in La Cruz: Leading by example, Marichuy and Alfredo LOVE La Cruz

Making it look effortless, Marichuy and Alfredo inspire others with positivity, giving back and in the Treehouse bar where others kick back and enjoy a good meal, listening to fabulous music. Recently celebrating the third anniversary of their bar and the second, fifteenth and seventeenth birthdays of their girls they lead full lives yet with a calm sense of welcome and gratitude.

It was during our first visit to La Cruz summertime, 2009 that we happened upon Philo’s Bar and met Alfredo. We had a drink and he told us about the bar and the town. We’ve been forever friends and I admire his family’s spirit, work ethic and attitude.

“We enjoy giving good service, when the people are happy and satisfied, we are thrilled! Managing Philo’s Bar for all those years gave us many beautiful memories, good friends and fabulous experiences. When the opportunity arrived to create our own bar at the beautiful Octopus’s Garden we were so excited. Marichuy loves cooking, learning to create empanadas, seafood and many kinds of Mexican dishes at her father’s side. Our menu features local ingredients with Mexican flavors. We also serve brother Tono’s famous BBQ ribs!”

Marichuy the youngest of thirteen children was born and raised in La Cruz. “My life here has been very satisfying. As a child we enjoyed afternoons on the beach and playing outdoors. I grew up cooking and serving others.” In fact it was doing just that when she met the love of her love, Alfredo. Telling me what keeps us here is “LOVE… our family, the quiet town, good friends and the beautiful life we have here. We live in peace and thank God we have good work”.

Alfredo from a smaller family with only two sisters moved from San José del Valle twenty years ago to study Marine Biology at the university of La Cruz ‘Instituto Tecnológico del Mar’. “I stayed because I fell in love with my beautiful wife! Before La Cruz Alfredo was a firefighter, worked with the Red Cross and Protección Civil de Bahía de Banderas.

One of the benefits of creating their own business; “ We love supporting our family and friends and serving friends; it feels like a party every night! We serve tourists, expat residents, locals and nationals. Enjoying what we do and who we are, life gives us many good surprises. People see our happiness to serve. On days off we love to go to the beach. Alfredo and the girls like to snorkel and dive, I just take in the sun. We like to hike and ride bikes too.”

It truly is a family business, all using their talents and experiences; Alfredo manages the music and the bar. Marichuy handles administration, bookkeeping, serves, cooks and more. Daughters Leah and Bilha serve and help in the kitchen… Dinah, the baby delights!

I asked them about their future vision and goals. “To keep bringing the best dinners and shows to La Cruz de Huanacaxtle. Our specialty is and will continue to be providing good quality food and music to those we consider our friends, not only customers. We love meeting good people from all over the world. Every day is paradise here and our daughters inspire us. To create our home in a town where they can continue to enjoy a peaceful and harmonious life with cultural growth that brings people from all over the world that opens our minds and hearts and can take us everywhere.

Much success, A&M!

Cindy Bouchard on EmailCindy Bouchard on FacebookCindy Bouchard on Instagram
Cindy Bouchard
Cindy Bouchard, an expat Canadian runs a Boutique Hotel, Villa Amor del Mar, in La Cruz de Huanacaxtle. She and her husband Chris are living and lovin’ in Vallarta–Nayarit. If you want more info on La Cruz or desire… A very special vacation contact Cindy via

One comment

Comments are closed.