Life in La Cruz: Begoña Creates Beautiful Accessories

Meeting Begoña is a joy; creating beautiful footwear is only the conduit to what she truly offers… making a difference to all whom she comes in contact with is her magic.

Originally from Mexico City, Begoña López Morales was searching for a better quality of life when she moved to Puerto Vallarta eleven years ago. Five years later she relocated to La Cruz de Huanacaxtle. She told me, “I really love this place. It’s a beautiful little town full of peace and tranquility. It has all the services and is close to everything.  It’s been a big change but living here is paradise, I call it my happy place… I live, very close to the beach like I always dreamed.”

Before La Cruz, Begoña lived in Mexico City working since she was seventeen. As a single mother at twenty-six she admitted, “It wasn’t easy to go forward alone, but my son always motivated me to be and do better.” Being in an office most of the time Begoña felt she was missing the biggest moments with her son. One day she said, “Enough, this world has something better for us.” Through her years of hard work Begoña bought a house and a car, saved some money and had zero debt. She threw herself into the void knowing it wouldn’t be easy to say goodbye to a regular paycheck that paid the bills in exchange for her very valuable time!

Now Begoña is a designer and an entrepreneur. Her business is making leather sandals and accessories; bracelets, purses, bags, and jewelry, all hand-made. The sandals are made using cow leather and decorations of knitted string macramé, always using the best quality materials so that the sandals will be durable, water resistant, and most importantly comfortable and you can walk for hours in them.  Over time they’ve become the favorite of her clients!

“I love to sell my sandals in the markets and see the happy faces of my clients when they come back year after year, not just for themselves but to purchase for their best friends and family.  One day a young woman told me that she had been walking in New York and saw another woman wearing my sandals. She asker her where she had bought them and the woman gave her my information. When she visited Vallarta she found me and bought four pairs of sandals! That’s what I love, knowing that people like and enjoy what I create. In my booth there’s always reason to smile… I make sure to be friendly to everyone so that in addition to buying sandals they have a good time too! “

In her downtime Begoña says, “I love our ocean!  I love our beach!  I like to go standup paddling. I have a few boards and in summer when there are no markets I go from La Cruz to Bucerias and back; it’s a wonderful sport; I’ve seen turtles, manta rays, flying fish and dolphins. The majestic mountains that surround us hypnotize me. My friends invite me on their boats where I watch sunsets, what a gift of life.“

Although she has yet to attach herself to a specific cause in La Cruz she does help people in need when she can. After five years living in La Cruz de Huanacaxtle, Begoña told me “I’m thinking of joining Amigos de La Cruz!”

You might meet Begoña at a market or seeing her strolling the malecon with her five dogs. I hope you’ll purchase an item or two of her creations… or at least let her know of the beauty she creates, just by being her!

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Cindy Bouchard
Cindy Bouchard, an expat Canadian runs a Boutique Hotel, Villa Amor del Mar, in La Cruz de Huanacaxtle. She and her husband Chris are living and lovin’ in Vallarta–Nayarit. If you want more info on La Cruz or desire… A very special vacation contact Cindy via