Engage Mexico Social Media Conference Launches Innovative Curriculum-Focused Strategy

Engage Mexico, the premiere Social Media conference being held November 14-17 in Puerto Vallarta, Mexico, has created an innovative new agenda which is revolutionizing the concept of executive and technical conferences.
Held at the Sheraton Buganvilias Resort & Convention Center right on Banderas Bay, the conference is being sponsored in part by the Secretariat of Tourism of the Mexican state of Jalisco, and the Puerto Vallarta Tourism Board.
Engage Mexico organizers have scrapped the traditional model of morning keynotes followed by a series of mini keynote-like sessions, replacing the mini-keynotes with hands-on interactive workshops interspersed with one-on-one sessions between attendees and faculty.
“We are flipping the traditional Social Media conference model on its head” said Robert Seco, the Engage Mexico’s organizer. “Most conferences don’t really concern themselves with whether attendees actually learn anything, but we wanted to make sure our attendees got their money’s worth and returned back to their hometowns with actionable knowledge they can apply immediately to their businesses.”
The idea came to Seco, a California native and Puerto Vallarta transplant, and business partner William Michael, when one of the attendees returned the following year as a speaker after starting a successful business using the knowledge he learned from the first conference.
“During our first conference we had a young attendee, Juan Luis Chavez, a native of Puerto Vallarta, who was unusually focused on learning the skills being taught by the conference speakers,” said William, who will be this year’s emcee.
“He took the skills he learned and launched a successful digital agency that builds websites for small businesses and helps them with their social media strategy. We decided to change the format to ensure the knowledge being shared is more practical so others can apply what they learned to their businesses.”
This year’s agenda includes three days of intense social media learning along three tracks: an English language track, a Spanish language track, and a special track on how to do business in Latin America. Workshops include “The Six Things You Must Do to Succeed on Linked In” by Viveka Von Rosen, “Twitter Made Simple” by Andre Bourque, and “How to Make Advertising Work in the Age of the Internet” by Jeff Barrett.
However, it’s not all learning. The Engage Mexico agenda includes cocktail parties, a Gala Dinner, A morning powerwalk to benefit Puerto Vallarta´s SPCA and lots of networking opportunities against a beautiful tropical backdrop.
“We want to make Engage Mexico a learning vacation,” said Seco. “Our philosophy is work hard, play hard.
After a full day of sessions, attendees can go on sailing excursions, go scuba diving, fishing or snorkeling, and at night they can dine at a five star restaurant and party at some of the best nightclubs that Puerto Vallarta has to offer.”
For more information on Engage Mexico, visit the conference website at www.engagemexico.com.

One comment

  1. For what it is worth, the reason we first came to Puerto Vallarta in the late 1970s was the words in our RCI book of member resorts, “The John Newcomb Tennis Club”. My wife Loretta and I were tennis pros, and since our Mountain Retreat timeshare in California had been built from scratch around the tennis courts of the Sequoia Woods Tennis and Golf Club, where I was the tennis pro, Loretta said that she wanted to visit Puerto Vallarta and the John Newton Tennis Club.

    The Club at the Canto del Sol Timeshare resort provided all the tennis we wanted. But times changed and the John Newcomb franchise left, and later we retired from tennis and closed our business. Our October date was chosen due to the only time in the year we could get away from our tournament and teaching program in CA & NEV.

    So today we come down for the piece and quite during the off summer season in PV. For us, the fewer the people the better. However this is not the purpose of the PV Engage Mexico Conferences. The growth of the area is not in our favor, as the old PV suited is fine, even much better than with all of today’s troubles and problems.

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