El Día del Charro: The Day of the Mexican Cowboy

In Mexico, a country with hundreds of holidays, even the cowboys get a day to call their own. First celebrated in 1934, Dia del charro is observed every September 14 in the bullrings and along the streets of many towns.
Cowboy culture is especially strong in Jalisco, the home of Charro and in Puerto Vallarta that is no exception!
The holiday, which was sanctioned by President Abeladerdo Rodríguez in 1934, arrives the day before the nation’s Independence Day eve celebrations, which take up not one but two (and sometimes three) days, so it’s often rolled into the week’s fiestas patrias. For the cowboys, it’s a chance to turn a two-day weekend into three, even if it falls in the middle of the week. (Remember that in Mexico, most people work Saturdays and only get one day off a week.)
This time last year UNESCO added the Mexican sport-art of charrería to its Representative List of the Intangible Cultural Heritage of Humanity.
Charro riders will parade down the malecon in Puerto Vallarta on September 14 from 11am – 12:30 before visiting the church to receive mass. Visitors and locals alike will line the streets to watch the parade of finely dressed cowboys (charros) and cowgirls (escaramuza).