There are many things I enjoy about working in the editorial/publishing field, but one that stands out in my list is research. Whether I find myself looking for interesting article ideas, or trying to gain a better understanding of the topics that are dear to our contributors, or interacting with you—the reader—to find out what you’d like to read more about in the Vallarta Tribune, research broadens my perspective, and thus, my ability to do my part in making this a better publication. Equally important is interacting with you—the advertiser—to find inventive ways to create strong ties between you and our readers through our editorial content.
The best part of researching any given topic is, of course, learning something new. For example, I thought I was well versed in a rather sordid chapter in Mexico’s gay rights history described on pg. 17. That is until I read more on the subject and realized that one of the people involved in the scandal was none other than the president of Mexico’s son-in-law. You see, research provides context. This particular incident took place in 1901, but can you imagine what it would look like, for example, if Donald Trump’s son in law, Jared Kushner, was busted wearing a dress at a gay party attended by 41 other men, half of which were also dressed as women? It didn’t happen to Kushner—or hasn’t happened, what do we know—but it happened here, in Mexico.
Research also produces outcomes that can either be regarded as amusing or obnoxious, depending on your mindset. For example, in searching for ideas and places for you to celebrate Canada Day or US Independence Day, I queried one of the best Facebook groups about Puerto Vallarta—I believe it was Tricia Lyman’s. Most of the replies to my question were wonderful and extremely useful. Then there was that person that replied something along the lines of “you are in Mexico, why don’t you go celebrate Mexican things?”
I sighed. And cringed a little. Then I thought to myself, I truly hope this person doesn’t ever find herself in a foreign land, trying to get directions to Walmart, only to be told: “I think you should shop at La Comer.” Or maybe she should, at least once, if only to experience how I felt when I read her reply. Experience is what you get when you don’t get what you want.
In this issue, we pay tribute to one of Mexico’s most wonderful and delicious gifts to the world: chocolate. Mexico has yielded amazing innovations to mankind, and chocolate is definitely one of them. Some others include color TV, soccer, bubble gum, Caesar salad, avocadoes, the number zero, and birth control pills, and we’ll get to them all in due time.
Of course, research is only so useful without your input. Please connect with us to learn more about the things that are important to you, so we can feature them in future editions of the Vallarta Tribune!