By Nathaniel Parish Flannery
Constellation Brands, the company that distributes Corona, Modelo Negra, and Modelo Especial in the U.S. announced plans to invest more than one billion dollars to expand production at its facility in Coahuila Mexico from 10 to 25 million hectoliters a year, a move that the company expects to help it increase its share in the U.S. beer market from 7 percent to 14 percent. The investment in the Coahuila factory is expected to top US$1 billion. According to company spokesman Edgar Guillaumin,”imported beer and craft beer are growing a lot in the U.S. We want to keep pushing premium Mexican brands in the U.S. market.
We’re concentrating on beer that’s where we have aggressive plans for growth.” Mexico currently exports more than $1.5 billion dollars worth of beer annually, a figure that should rise as Anheuser-Busch owned Grupo Modelo and Heineken-owned Cervezas Moctezuma, makers of DosEquis, continue to expand production.